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How to get the news media to feature YOU!

  • 22 Jun 2022
  • 6:30 PM - 8:00 PM
  • Zoom Meeting


  • This option is open to ICF Toronto Members who have paid their annual Activity Fee
  • This option is for ICF Toronto Members who are choosing to pay-as-you-go

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How to get the news media to feature YOU!

with Keka DasGupta

Have you ever wondered why and how some of your fellow professional coaches in the industry are consistently featured in the media?

Have you ever asked yourself, “Why can’t that be me?” or “How do they do it?”

Well, it CAN be you! And in this session, veteran PR expert, Art of Life-ing founder, and professional speaker, Keka DasGupta will show you HOW.

The time is now, for you to become a recognized media expert. Still today, there is no better way to build credibility around your expertise as a coach, than being featured by the media. Give yourself that distinct competitive edge.

Join Keka as she pulls back the curtain on what it takes to get into the news today. Learn how to measure the “news-worthiness” of your message, and when and how to “pitch” media in order to successfully get into the news spotlight.

Best of all, Keka will share real-life examples of how individual experts and entrepreneurs (just like you) have pitched media successfully and landed in the news. You’ll see what they sent to the media, and the kind of news coverage that resulted from such efforts.

Keka will also leave room in this session for a robust Q&A, so bring all of your burning questions to this session, and get crystal clear on what you need to do for your next steps.

Key Takeaways:

  • Learn what the media needs to hear in order to pay attention to your message
  • Learn why some people get it into the news and why others don’t. What are some people doing right, and what are others doing wrong?
  • Get a full action items checklist, including the who, what, why, when, where and how, that you need to know in order to successfully make it into the news

About Keka DasGupta

picture of Keka DasGupta Keka has helped put people and brands into the media spotlight for 24 years. As a PR/marketing veteran, Keka's client roster has included a host of internationally recognized brands such as: Disney, Nike, IKEA, American Express, Johnson & Johnson, Schwarzkopf, etc. During this time, she received more than 50 national and international awards, including the "Oscars of the PR industry" (the IABC’s global Gold Quill Agency of the Year Award).

Today, through her global personal development platform called, “The Art of Life-ing,” Keka takes the best of the world’s most effective branding principles, and applies them to our own mental wellbeing.

Wanting to still put her years of PR/marketing intel to good use, Keka also moonlights today, as a senior-level strategic advisor for a number of prominent PR and advertising agencies.

For 16 years, Keka served as vice president of DDB Public Relations (part of the global DDB ad agency network). Prior to that, Keka worked in-house at IKEA for seven years, managing all aspects of the company’s PR profile, including serving as their national media spokesperson on corporate, consumer and crisis issues.

Continuing Coach Education (CCE) units for this event: 1.5 (Resource Development)

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