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  • Unlocking Potential: Democratizing Small Business Coaching for a Sustainable 2030

Unlocking Potential: Democratizing Small Business Coaching for a Sustainable 2030

  • 20 Sep 2023
  • 6:30 PM - 8:30 PM
  • The Old Mill, Balmoral Room, 21 Old Mill Road, Toronto, Ontario, M8X 1G5


  • This option is open to ICF Toronto Members who have paid their annual Activity Fee
  • This option is for ICF Toronto Members who are choosing to pay-as-you-go

Registration is closed

Unlocking Potential: Democratizing Small Business Coaching for a Sustainable 2030

with Beverlee Rasmussen, MA, CEC, PCC

Please Note: This is an in-person event only at The Old Mill, Toronto
Registration & Networking 6:30 p.m.; Meeting 7:00 to 8:30 p.m. EST

Hear the remarkable journey of Beverlee Rasmussen, who transitioned from small business consultant to award winning ICF coach on a quest to reduce small business failure globally.

Beverlee will delve into the importance of systems-thinking in the small business context. An “all participants” interactive live group demonstration will illuminate the profound impact of a systems-focused coaching approach, revealing the ONE essential question to fast-track client success.

She will then tackle the challenge of democratizing small business coaching. Participatory dialogue will navigate potential strategies for enhancing accessibility, reinforcing professional ethics, and fostering inclusivity, all in alignment with the UN 2030 Agenda for Sustainable Development.

Participants will explore ways to integrate and apply their coaching skills in a small business context. 

Learning Objectives:

  1. Connect core values coaching questions to small business results.
  2. Cultivate systems thinking in small business coaching.
  3. Discuss democratizing small business coaching.
  4. Application of coaching skills in small business context.

About Beverlee Rasmussen:

Ontario-born Beverlee Rasmussen, returning to her roots from British Columbia, is a highly respected small business coach, author, and the founder of Systems Business Coach®. Her career transition from a business owner and consultant to a coach, led her to win the 2014 ICF Vancouver Business Coach of the Year.

Motivated by a passion to decrease small business failure through coaching, Beverlee pursued and achieved a Master of Arts in Executive and Organizational Coaching from Royal Roads University. This accomplishment has marked her as one of the pioneering individuals in Canada to hold this degree.

She's also the author of two significant books - The Small Business Field Guide and Small Business Big Opportunity: Systematize Your Small Business, Create Personal Freedom and Live the Entrepreneurial Dream, both demonstrating her dedication to aiding entrepreneurs on their small business journey.

Passionate about empowering entrepreneurs, strengthening communities, and promoting secure meaningful employment, Beverlee's coaching approach is aimed at enhancing small business success both here in Canada and around the world.

Leveraging over 15 years of experience coaching 400+ small business owners, she shares exactly what you need to know and do to successfully coach in this market.

On a personal note, Beverlee and her partner, Brent, are celebrating three decades of partnership. Their shared love for music has led them to Europe to see their favorite band, The Scorpions seven times. The proud parents of three sons, Beverlee and Brent also cherish their roles as grandparents to three grandchildren.

Continuing Coach Education (CCE) units for this event: 
Core Competencies: 0.75
Resource Development: 0.25

Please Note: No refunds; substitutions accepted.

Map to The Old Mill, Balmoral Room

14845-6 Yonge Street Suite 185  Aurora, ON, L4G 6H8
T: 416.960.4791 x3   F: 416.929.5256  info@icftoronto.com