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  • Racism 101: All that we want to know that we never learnt, with Keith Jeffers

Racism 101: All that we want to know that we never learnt, with Keith Jeffers

  • 19 Aug 2020
  • 6:30 PM - 7:30 PM
  • Zoom Meeting
  • 35


  • This option is for Guests who have paid their annual Activity Fee
  • This option is for Guests who choose to pay-as-you-go
  • This option is open to ICF Toronto Members who have paid their annual Activity Fee
  • This option is for ICF Toronto Members who are choosing to pay-as-you-go

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RACISM 101: All that we want to know that we never learnt

With Keith Jeffers

Recent global events have brought the subject of racism into the forefront of our reality and can no longer be ignored and treated as a taboo topic. ICF Toronto chapter in its commitment to make a difference in the lives of individuals, organizations and communities, realizes that change is needed to address inequality and systemic discrimination.

We have invited Keith Jeffers to heighten our awareness and increase Racial Literacy to diffuse our fears of confronting the issue and to facilitate our learning and gain insights in our coaching profession.

Specific areas that will be focused on are:

  • the conceptual frameworks for understanding the multifaceted and intersectional dimensions of race and racism;
  • gaining a clear and common understanding of the various vocabulary and terminologies used in the discussion on racism that coaches need to familiarise themselves with;
  • illustrations of real-life experiences and examples for us to get deeper into our own understanding;
  • stereotyping and myths that contribute to racist practices in organizations;
  • tools and suggestions that will enable us to take ownership of change that is required in our profession.

If you have any questions relating to the subject matter that you would like answered, feel free to send them by August 11th to Rose-marie Fernandez, email: rose-marie@icftoronto.com who will try her best to have them incorporated into the program.

About Keith Jeffers

A former Assistant Deputy Minister, Keith Jeffers brings more than twenty-five years of successful experience in employment equity and diversity, change management and strategic human resources management. He has worked successfully in Canada, the U.S., the Caribbean, Guyana and South Africa.

Keith founded Employment Matters Consulting in 2001 to help organizations leverage diversity to become better employers. He delivers guaranteed employment equity solutions. Clients value his strong business and senior management perspective and his knowledge of strategic and operational HR issues. He brings clarity to the confusing world of employment equity and enables companies to save valuable time and money.

An acknowledged subject matter expert in Diversity and Employment Equity, Keith is proud that his consulting practice is recognized as one of the best in Canada by HR professionals and executives across Canada.

CCEUs for this event: Core Competencies 0.75; Resource Development 0.25

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