November 15, 2021, 11:00 - 12:00 p.m.

Your Brain is Not Enough: Helping Our Clients Think Outside Their Brains
Ann Betz, CPCC, PCC

In the ever-increasing complexity of the world today, some researchers are saying that we may well have pushed our cognitive capacities as far as we can. In other words, the brain alone is not enough for our clients to process, manage, and work with the mental challenges of modern life. So, what do we do, and where does coaching fit? The answer may be found in what neuroscience and philosophy refer to as “the extended mind,” which points us as coaches to engage aspects of the client and client’s life that broaden their cognitive capacity. In this lively, provocative, and experiential session, neuroscience and coaching expert Ann Betz will take you through the science and the practicalities of extending the mind – what we are already doing as coaches and where we can stretch to help our clients be even more effective in this complex world.  

About Ann Betz, CPCC, PCC

Ann Betz, CPCC, PCC, MNTC, is the co-founder of BEabove Leadership and an international speaker and trainer on the intersection of neuroscience, coaching and human transformation.

In 2011, Ann studied neuroscience at the graduate level, and using this fascinating research, in 2012 co-developed (and is senior leader for) BEabove Leadership’s popular training program for advanced coaches: Neuroscience, Consciousness and Transformational Coaching. This program has been offered in-person worldwide and is now available in an in-depth virtual format.

Ann was a faculty member and served as the neuroscience consultant to The Coaches Training Institute (CTI) for many years. She provides neuroscience, leadership and coaching consulting to many other corporations and non-profits, including the International Coaching Federation.

A certified professional coach for 20 years, Ann is the author of a groundbreaking white paper on brain research and coaching. She contributes to Choice Magazine, Coaching at Work, Coaching World, the ICF and CTI’s blogs, and other coaching and HR publications.

Ann is the lead author of Integration, the power of being Co-Active in work and life, an exploration of consciousness and the future (John Hunt Publishing, 2015), as well as a ground-breaking white paper on the neuroscience of the International Coaching Federation coaching competencies. She is also a published poet, using her understanding of the brain and consciousness to bring to life the wonders of the human soul. Ann speaks internationally on neuroscience, leadership and coaching (and occasionally poetry as well), and she excels at making the complexities of the brain come to life with depth, humor and simplicity.

Ann lives in Santa Fe, New Mexico with her four (yes four!) highly entertaining cats. Read Ann’s blog on the brain at and on poetry at

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