Do you feel like you are one of thousands of coaches in the marketplace and not sure how to truly differentiate yourself in a way that you can attract lots of (and the type of) clients you want to serve? In this ‘hands-on’ practical workshop, we explore how each of you can tap into your unique “trailblazer” formula and how you can take this formula boldly and confidently out to the marketplace to grow your coaching practice.

• What a “trailblazer” is and the steps as to how they can become one

• How to define their unique “trailblazer formula”

• How to develop their unique “point of view” based on their expertise, experiences and perspectives and walk away with a preliminary structure and how to use it in their marketing efforts

• What an “expert” actually is and how to build their profile and brand as an expert

• The value of having a “unique value proposition” and walk away with a preliminary structure and how to use it in their marketing efforts

• Time permitting, we will also touch on what a “Trusted Advisor” is, why it’s crucial in your role as coach and why you need to become a Trusted Advisor in every step of the sales/marketing process

Kim Chernecki is the President and Founder of The Dream Business Creator where she helps executives in transition and coaches “make money out of the gates” and go from start-up to sustainable as they define, structure and create their dream consulting or coaching business. 

Having spent 8 years consulting with executives from over a hundred leading Fortune 1000 companies in her role as sales performance executive; as well as having started up and grown 8 businesses, Kim knows what it takes to make a small business successful and profitable. She leverages her experience from growing young companies as well as strategic best practices from consulting to help executives transition into the world of entrepreneurship (and consulting/coaching). In the area of consulting, she successfully secured multi-year contracts across all lines of business in organizations such as BMO, Manulife and Sun Life to name a few.

Kim has 25 years of experience as a strategic sales performance executive, facilitator, coach, learning and development specialist and top performing sales professional. Kim is a Senior Associate Consultant at Knightsbridge, Canada’s premier career transition firm, where she designed and runs the coaching and workshop curriculum working with executives seeking to navigate the path of entrepreneurship.  She is also co-author of the book “Skyrocket your Product Launch using Proven Strategies from Experts around the Globe”.

CCEUs available!